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LG Forest

2022

Awards

Product-Service Integrated Design

Description

A dietary care solution managed by the family member (health manager)
LG Forest caters to the trends of the health-conscious MZ generation by offering a specialized, whole-family dietary care solution that emphasizes fresh and healthy meals. With LG Forest, one family member takes on the role of the family's health manager, creating a personalized diet based on feedback from professional nutritionists. Additionally, the service allows for the cultivation of vegetables needed for the diet in a new form of second refrigerator, enabling direct consumption.

Project

LG healthcare CX strategy for future core values

Client

LG Electronics

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